This video explains why we are holding a Christmas store rather than just giving out gifts this Christmas. It is a different kind of giving that does not rob one's dignity. Empowerment rather than dependency is what we're about. We want to be able to give the gift-givers a gift, too. A gift that means more than a someone on the other side of town adding an extra $15 to buy a soccer ball on their already-$150 purchase, or a random person "adopting" a family because they can't purchase gifts themselves. How would you feel if you knew someone had purchased your family for Christmas? And taken over your privilege as a parent to give your children Christmas gifts?
"We were robbing mom and dad of their dignity. We were coming into their homes and saying, 'look, since you can't take care of yourself, we have to do it for you.'"
"It was like their impotence was being exposed in front of their family."
"And on Christmas morning, parents in the city will have the same joy that parents in the suburbs have of seeing their kids open the gifts that they have selected for them, earned through the efforts of their own hands. And there will be dignity in the process of giving."